CHIPOTLE LAUNCHES BURRITO VAULT: DOUBLE PROTEIN EDITION WITH OVER $2 MILLION IN CHIPOTLE PRIZES FOR NATIONAL BURRITO DAY
CHIPOTLE LAUNCHES BURRITO VAULT: DOUBLE PROTEIN EDITION WITH OVER $2 MILLION IN CHIPOTLE PRIZES FOR NATIONAL BURRITO DAY |
| [30-March-2026] |
NEWPORT BEACH, Calif., March 30, 2026 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) is celebrating National Burrito Day with the return of its Burrito Vault game, this year featuring a new gameplay mode called Double Protein Power Hour and more than $2 million in Chipotle prizes.¹ Available to guests in the U.S. and Canada, Burrito Vault: Double Protein Edition challenges Chipotle Rewards members to guess the hourly burrito order combination for a chance to unlock prizes. Double Protein Power Hour will occur once each day, doubling the number of prizes compared with regular gameplay hours, and all prizes include double protein. "With more than 3.5 million plays last year, Burrito Vault generated record-breaking engagement with our fans," said Stephanie Perdue, Interim Chief Marketing Officer. "Bringing the game back for a third year allows us to build on that momentum while highlighting our clean protein as more consumers prioritize protein-packed meals that don't compromise on quality." Google Trends data shows that interest in "protein" and "high protein" has reached a record high in 2026,3 and 62% of consumers cite being likely to order from a "protein-rich" menu section.4 Chipotle recently introduced a High Protein Menu featuring curated builds ranging from 15 to 81 grams of protein per item.5 Featured items include the Double High Protein Bowl, High Protein–High Fiber Bowl, High Protein Taco and the brand's first-ever snack, the High Protein Cup. Burrito Vault: High Protein Edition transforms consumers' growing focus on protein into an interactive digital experience. How It Works
Burrito Vault: Double Protein Edition Prize Structure Each hour during regular gameplay:
Each hour during Double Protein Power Hour gameplay:
$0 Delivery Fee on National Burrito Day 1 – NO PURCHASE NECESSARY. Legal residents of the 50 U.S., & DC and Canada (excl. Quebec), 13 years or older. Enter between approx. 9:00 a.m. ET on 3/30/26 – approx. 9:00 p.m. ET 4/1/26. For Official Rules including how to enter, entry periods, entry limitations, and prize descriptions, visit chipotle.com/burrito-vault. Sponsor: CMG Strategy Co., LLC, 610 Newport Center Drive, Suite 1100, Newport Beach, California, 92660. 2 – Valid only on 4/2/2026. Higher menu prices are charged for delivery; additional service and other fees applied at checkout as well (except in CA, MA, MN and VA). Available within Chipotle's delivery areas from participating U.S. and Canada locations, during normal operating hours for such locations. Use of promo code DELIVER at time of order is required. Minimum order $10 USD/$12 CAD, each excluding tax and fees. Maximum order of 15 entrées per transaction. Deliveries and redemptions are subject to availability. Offer is not valid on catering or Burritos by the Box orders. May not be combined with other coupons, promotions, or special offers. Valid only on Chipotle website or the Chipotle app; not valid on orders placed via third-party delivery platforms. Chipotle reserves the right to modify or terminate this offer at any time without notice. Additional restrictions may apply; void where prohibited. 3 – Source: Google Trends, accessed March 9, 2026. https://trends.google.com/trends/explore?date=all&geo=US&q=high%20protein,protein&hl=en-US 4 – Source: Revenue Management Solutions: The 2026 Protein & Fiber Playbook 5 – Nutritional content, including protein amounts, may vary because of variations in portion size or recipes, changes in growing seasons, or differences in the sources of our ingredients. ABOUT CHIPOTLE
SOURCE Chipotle Mexican Grill | ||
Company Codes: NYSE:CMG |
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