NEW Smirnoff Ice Icy Island Just Crashed Beach Destinations with Reality TV's Hottest Stars -- and Tropical Flavor in Tow
NEW Smirnoff Ice Icy Island Just Crashed Beach Destinations with Reality TV's Hottest Stars -- and Tropical Flavor in Tow |
| [25-March-2026] |
The OG of all things flavor and fun tapped Nic Vansteenberghe, Jeremiah Brown and Iris Kendall to serve up a lineup of tropical experiences — from free spray tans to birthday celebrations — all to kick summer off early NEW YORK, March 25, 2026 /PRNewswire/ -- Smirnoff Ice is turning up the flavor this season. From the brand behind last year's hit Smirnoff Ice Sunny Days comes its boldest drop yet: the Smirnoff Ice Icy Island Variety Pack – delivering an instant vacation for fans ready to trade spring for island time, no travel required.
So instead of just announcing it, Smirnoff Ice got out there. Teaming up with Nic Vansteenberghe, Jeremiah Brown and Iris Kendall, the brand popped up at beach destinations across the country with unexpected moments — turning everyday hangs into full-on Icy Island experiences. Think surprise DJ sets, impromptu spray tans, birthday celebrations and boat day send-offs — with each stop bringing its own kind of energy:
"That was easily one of the best ways I could've spent my birthday," said Nic Vansteenberghe. "Good people, good energy and of course, good drinks — can't really ask for more." A VACATION IN EVERY SIP
"We're bringing a taste of the tropics to wherever fans are this summer," said Fergus McCarthy, Director of Smirnoff Ice. "From beach hangs and boat days to kicking back with friends at home, Icy Island captures the vacation vibes we all crave." SMIRNOFF ICE ICY ISLAND FAQS What is the ABV of Smirnoff Ice Icy Island? Where can I buy the Smirnoff Ice Icy Island Variety Pack? How much does the Smirnoff Ice Icy Island Variety Pack cost? What kind of alcohol is in Smirnoff Ice Icy Island? What can fans do to stay in the know? No matter how you choose to enjoy the delicious island-inspired sips this summer, please remember to always drink responsibly. About SMIRNOFF Because the brand is dedicated to the people and their evolving taste preferences, Smirnoff has an option for everyone along with a dedicated history of adding fun to any occasion while keeping diversity and inclusion at the forefront. Truly showing the power of socializing when everyone (21+) is invited to celebrate. The Smirnoff portfolio offers a variety of options for adults across vodka and flavored malt beverages. Current offerings include foundations in Smirnoff No. 21 Vodka and Smirnoff Ice, a line of flavors in North America and ready-to-serve flavored malt beverages including Smirnoff Seltzer and Smirnoff Ice Smash. From culturally relevant limited editions to new innovations and zero sugar offerings, Smirnoff has always been known for quality and affordability, and prides itself on giving the people what they want. About Diageo North America Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice. Celebrating life, every day, everywhere. MEDIA CONTACTS: TAYLOR
SOURCE Smirnoff Ice | ||
Company Codes: LSE:DGE,NYSE:DEO |
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