Mowi continues to 'edutain' the nation on salmon
Mowi continues to 'edutain' the nation on salmon |
| [09-March-2026] |
MIAMI, March 9, 2026 /PRNewswire/ -- Mowi, the world's largest producer of farm-raised salmon and a global leader in sustainable protein, is expanding its MOWI Brand edutainment platform in the US market, reinforcing its commitment to educating, inspiring, and engaging consumers through content that is as entertaining as it is informative.
As salmon continues to be one of the most nutritious — yet misunderstood — proteins on the plate, MOWI continues to invest in content that meets consumers where they are. From curious first-time buyers to seasoned salmon lovers and culinary connoisseurs, MOWI's growing ecosystem of videos, podcasts, chef collaborations, and digital storytelling is designed to build confidence, spark creativity, and deepen understanding of salmon and aquaculture. This expansion reflects a long-term investment in community and culture — one that goes beyond marketing. MOWI's edutainment platforms are built to serve a diverse and growing audience of salmon eaters: those just discovering salmon, early adopters exploring new ways to enjoy it, and passionate fans who continue to bring salmon into more moments of everyday life. From short-form video and podcasts to partnerships with Michelin-star chefs and trusted nutrition voices, MOWI continues to lead the seafood category with content that demystifies aquaculture, celebrates culinary creativity, and helps consumers make informed, confident choices. "This is more than content — it's an investment in the community," said Diana Dumet, Senior Director of Marketing & Category, Mowi CP of Americas. "Salmon is still widely misunderstood, and that tells us our work isn't done. Our edutainment platforms exist to serve a community — from curious newcomers to devoted salmon lovers — with content that entertains, educates, and inspires real change in how people eat and think about seafood. I'm incredibly proud of my team and our partners for building programs that don't just talk at consumers, but invite them in, empower them with knowledge, and ultimately help improve their health and quality of life through salmon." What's New for 2026 MOWI's edutainment portfolio will continue to expand in 2026 with fresh content, new voices, and new platforms, including:
Through these initiatives, MOWI continues to evolve how seafood brands show up — blending education with entertainment, and inspiration with trust — while helping consumers bring salmon into more meals, more confidently, and more often. "It's an exciting time for Mowi and our edutainment series," says Diana Dumet, Senior Director of Marketing & Category at Mowi CP of Americas. "Over the past few years, we have built up a fantastic range of videos, podcasts and resources to help inform consumers about aquaculture, the benefits of eating sustainably sourced salmon and how to eat it. Now, with the help of nutritionists, chefs and other key people within our industry and beyond, we are stepping up our edutainment resources even more and we can't wait for everyone to dive in!" As a leader in sustainable aquaculture, Mowi salmon is responsibly farm-raised, with MOWI brand products developed to meet the high standards of U.S. consumers. Mowi's edutainment series provides transparency on how its salmon is sustainably farm-raised, while showcasing the versatility of MOWI brand salmon products. For more information on MOWI salmon, visit https://mowisalmon.us/ or follow on YouTube, Instagram and Facebook. About Mowi Mowi is the world's leading producer of sustainable farm-raised salmon, dedicated to delivering the highest quality seafood products with an unwavering commitment to environmental responsibility. With operations in 26 countries, Mowi is at the forefront of sustainable aquaculture, producing premium salmon known for its exceptional flavor, texture and nutritional value. Learn more about Mowi company at https://mowisalmon.us/. Learn more about MOWI brand's full range of products at https://www.facebook.com/mowisalmon.us/ For media enquiries: Kathryn Hudson-Melians
SOURCE Mowi USA | ||
Company Codes: Oslo:MOWI,OTC-BB:MNHVF,OTC-PINK:MNHVF |
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