Wayfair Launches Wayfair Rewards in Canada, A High-Value Loyalty Program Built for Canadian Shoppers

Wayfair Launches Wayfair Rewards in Canada, A High-Value Loyalty Program Built for Canadian Shoppers

BOSTON, March 9, 2026 /CNW/ -- Wayfair (NYSE: W), the destination for all things home, today announced the launch of Wayfair Rewards in Canada, bringing the successful program to Wayfair's Canadian customers.

Customers who enroll in Wayfair Rewards will unlock exclusive access to a rich set of benefits including 5% back in rewards, free shipping, exclusive members-only pricing and sales, and special offers and discounts. At a membership price of $39 CAD per year, the program is designed to deliver immediate value to members, who can redeem their rewards across Wayfair's catalog — on everything from bedding, decor, and kitchenware to larger home purchases.

"With the launch of Wayfair Rewards in Canada, we're delivering a loyalty program that's simple, transparent and built to maximize value," said Connor Delaney, general manager of Wayfair Canada. "From everyday updates to full-home projects, Canadian customers can earn meaningful rewards that add up over time."

Wayfair Rewards Canadian Benefits include:

• 5% back in rewards* on all merchandise across Wayfair
• Rewards never expire so long as customers maintain their membership, and can be applied towards future purchases
• Exclusive member-only sales, with deep discounts on products across categories, including national brands
• Early access to Wayfair's major sales events, including Way Day
• Free shipping* on all items, regardless of order size
• Priority customer service with a dedicated phone line for fast and high quality service
• Special offers & perks, including a birthday offer

First Ever Wayfair Canada Members-Only Sale Begins March 11
To celebrate the Canadian launch of Wayfair Rewards, Wayfair will host its first-ever Members-Only Sale in Canada from March 11 to March 13, 2026, giving Rewards members exclusive access to curated deals across key home categories. During the event, members will enjoy special pricing on select furniture, décor, housewares, seasonal items and renovation essentials with opportunities to earn reward dollars on top of sale savings. The Members-Only Sale is designed to showcase the tangible value of the program, combining exclusive discounts with the ability to build rewards for future home purchases.

*Restrictions apply. Please see full terms here.

About Wayfair
Wayfair is the destination for all things home, and we make it easy to create a home that is just right for you. Whether you're looking for that perfect piece or redesigning your entire space, Wayfair offers quality finds for every style and budget, and a seamless experience from inspiration to installation.

Media Contact:
Wayfair Canada PR
Madalina Secareanu
The Spox Agency
madi@thespox.com

Wayfair Global PR
Karoline Etter
pr@wayfair.com

Wayfair IR
Ryan Barney
ir@wayfair.com

SOURCE Wayfair Inc.