Dodge Launches 'Misfits' Marketing Campaign for the All-new 2026 Dodge Charger Scat Pack, the 'World's Fastest AWD Muscle Car'
Dodge Launches 'Misfits' Marketing Campaign for the All-new 2026 Dodge Charger Scat Pack, the 'World's Fastest AWD Muscle Car' |
| [05-February-2026] |
AUBURN HILLS, Mich., Feb. 5, 2026 /PRNewswire/ --
Dodge is launching its newest marketing and advertising campaign for the "world's fastest AWD muscle car," the next-gen 2026 Dodge Charger. "Misfits" takes off across Dodge brand's social media channels starting today with a 60-second version, followed by a 30-second broadcast spot to run the week of February 16, including during March Madness and NASCAR. "You don't introduce the next generation of the world's fastest AWD muscle car with something polite," said Olivier Francois, Stellantis global chief marketing officer. "A decade ago, Dodge Charger redefined what a modern muscle car could be. This isn't just evolution; it's provocation. Our new campaign for the next-gen Dodge Charger Scat Pack is designed to remind the world that performance still has the power to move culture, inspire loyalty and convert desire into momentum." "The next-gen Dodge Charger SIXPACK-powered models represent the next chapter of pure Dodge attitude — power you can feel and performance you can't ignore," said Matt McAlear, Dodge CEO. "We're launching this campaign as the world's fastest AWD muscle car is arriving in Dodge dealerships across the country. This new campaign captures exactly what the Dodge brand stands for: muscle, performance, attitude and the unmistakable thrill that comes from driving something built to stir your soul. The future of muscle is here, and this twin-turbo Charger Scat Pack is quicker, faster and more capable than ever." The new "Misfits" campaign seamlessly bridges the brand's past with its future, linking to the brand's 2015 "Predators" campaign for the 707-horsepower 2015 Dodge Charger SRT Hellcat and Challenger SRT Hellcat. The next-gen Dodge Charger multi-energy lineup was recently announced as the 2026 North American Car of the Year™ (NACTOY). The prestigious recognition, announced at the Detroit Auto Show last month, underscores Dodge's relentless commitment to delivering uncompromising performance and innovation across its multi-energy lineup, including the 550-horsepower, twin-turbocharged, SIXPACK-powered Dodge Charger Scat Pack and the 670-horsepower all-electric Dodge Charger Daytona Scat Pack. For more information on the Dodge Charger lineup, fans and enthusiasts visit Dodge.com. "Misfits" was created by the Dodge brand in partnership with GSD&M. North American Car, Truck and Utility Vehicle of the Year The esteemed NACTOY automotive experts' selection of Dodge Charger adds to recent accolades for the Charger lineup, including Car of the Year honors from Detroit Free Press, Detroit News and TopGear.com. Dodge The next-gen Dodge Charger multi-energy lineup features:
Every Charger comes standard with all-wheel drive and offers two-door coupe or four-door sedan configurations — because with performance comes choice. The Dodge lineup is also fueled by the fastest American gas-powered SUV ever, the 710-horsepower Dodge Durango SRT Hellcat, powered by the legendary supercharged HEMI V-8 engine, now available in all 50 states. The new Durango SRT Hellcat Jailbreak breaks free from convention with the three-row SUV, unlocking more than 13 million potential customization combinations. The 360-horsepower 5.7-liter Durango GT HEMI AWD remains the most affordable AWD V-8 in the industry. Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com. Follow Dodge//SRT and company news and video on:
SOURCE Stellantis | ||
Company Codes: Milan:STLA,EuronextParis:STLA,NYSE:STLA |
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