Feed The Dream: Empire Company Limited celebrates the supporters behind every Team Canada athlete's dream at the Milano Cortina 2026 Olympic and Paralympic Winter Games
Feed The Dream: Empire Company Limited celebrates the supporters behind every Team Canada athlete's dream at the Milano Cortina 2026 Olympic and Paralympic Winter Games |
| [08-January-2026] |
The Official Grocer of Team Canada celebrates the families and communities who feed every athlete's dream. STELLARTON, NS, Jan. 8, 2026 /CNW/ - Today, Empire Company Limited ("Empire" or the "Company") (TSX: EMP.A), the Official Grocer of Team Canada, proudly unveils its Feed The Dream campaign, which celebrates Canadian pride, Team Canada athletes, their families and communities at the 2026 Milano Cortina Olympic and Paralympic Winter Games.
Through Feed The Dream, Empire's family of brands – Sobeys, IGA, Safeway, Foodland, Thrifty Foods, Farm Boy, and Voilà – will unite communities from coast to coast to cheer on Team Canada and celebrate the powerful connection between food, family and sport. As Canada's Family Grocery Store, we have stood behind Canadians and their dreams since 1907. This year, Empire's Feed The Dream campaign will come to life by celebrating the people who stand behind every athlete's journey: their friends, families, and communities. In addition to supporting our athletes, the campaign also reflects the powerful rise in Canadian pride and will seek to unite the country and Feed The Dream of a nation. Canadians will experience the campaign through:
"As Canada's family grocery store, we've stood behind Canadians and their dreams since 1907. With the surge of Canadian pride and unity over the past year, we broadened our Feed The Dream campaign to be about inspiring and feeding not only our athletes but the dreams of all Canadians," said Erika DeHaas, Vice President, Corporate Marketing, Empire. "With our campaign creative, we worked to really capture this spirit by highlighting both our deep Canadian roots and our Team Canada partnership." Empire is also thrilled to announce this year's remarkable "Team Sobeys" athletes, an inspiring group of Olympians and Paralympians who embody the resilience, excellence and heart of Canada. These athletes represent a diverse range of backgrounds, disciplines, and dreams, and will take the world stage at the Milano Cortina 2026 Olympic and Paralympic Winter Games, proudly carrying the Canadian flag. Team Sobeys is represented by:
"The support of partners like Sobeys, who understand what it takes for Canadian athletes to realize their Olympic dreams, is essential for Team Canada's success on the world stage. Our shared values are helping Feed The Dreams of not only Team Canada but the entire country who will be cheering on Canadian athletes this winter," said Jacquie Ryan, Chief Brand and Commercial Officer at the Canadian Olympic Committee and CEO of the Canadian Olympic Foundation. "Sobeys helps provide two critical ingredients towards the Canadian Paralympic Team's success – providing access to proper nutrition and helping rally the nation's support by shining a spotlight on the athletes," said Karen O'Neill, CEO, Canadian Paralympic Committee. "It takes a huge team to bring the dreams of Canada's Paralympians to life and we can't wait to celebrate them on the world stage." This winter, Empire is connecting fans, families and communities through the power of food and sport as they cheer on Team Canada. Canadians can learn more about Feed The Dream, participate in contests and giveaways, and show their support for Team Sobeys athletes by visiting Sobeys.com. ABOUT EMPIRE Empire Company Limited (TSX: EMP.A) is a Canadian company headquartered in Stellarton, Nova Scotia. Empire's key businesses are food retailing, through wholly-owned subsidiary Sobeys Inc., and related real estate. With approximately $31 billion in annual sales and $17 billion in assets, Empire and its subsidiaries, franchisees and affiliates employ approximately 129,000 people. ABOUT THE CANADIAN OLYMPIC COMMITTEE The Canadian Olympic Committee believes sport has the power to transform Canada. Team Canada 2035 is our commitment to safe, inclusive, barrier free sport so more young people can play and stay in sport. We will achieve that through a relentless focus on Podium, Play and Planet, so the next generation of Canadian athletes can achieve their Olympic dreams. Learn more at olympic.ca. ABOUT THE CANADIAN PARALYMPIC COMMITTEE The Canadian Paralympic Committee is a non-profit, private organization in collaboration with 28 member sport organizations. We are deeply committed to harnessing the transformative power and impact of Paralympic sport. With a vision of fostering an inclusive world through Paralympic sport, we focus on two strategic priorities: elevating Canada's performance at the Games through excellence in preparation, and extending that impact nationwide with the power of Para sport. By celebrating the stories and successes of high-performance Para athletes, the Canadian Paralympic Committee aims to break barriers, create opportunity, and ensure more Canadians with a disability can engage in sports. For more insights, visit Paralympic.ca.
SOURCE Empire Company Limited | ||
Company Codes: Toronto:EMP.A |
