PRINGLES® DROPS "ONCE YOU POP " MYSTERY BOXES FEATURING LIMITED-EDITION COLLECTIBLE CRISP-INSPIRED CHARACTERS AND MYSTERY FLAVOR CANS
PRINGLES® DROPS "ONCE YOU POP" MYSTERY BOXES FEATURING LIMITED-EDITION COLLECTIBLE CRISP-INSPIRED CHARACTERS AND MYSTERY FLAVOR CANS |
| [03-November-2025] |
Pringamabobs, a new line of collectible characters inspired by stacked crisps, celebrates the return of the iconic "Once You Pop" campaign Key Points
CHICAGO, Nov. 3, 2025 /PRNewswire/ -- As part of Pringles' latest "Once You Pop, The Pop Don't Stop" campaign, an evolution of its iconic tagline, the brand is putting a Pringle-y spin on culture's latest obsession, mystery boxes and collectible characters, with its own line ofOnce You Pop Mystery Boxes, launching on the brand's first-ever D2C platform – the Pringles Once You Pop Market.
Fans who pop open a Once You Pop Mystery Box will discover a mashup of snacking surprises that are equal parts playful and flavorful. Each box contains two Pringles cans: one featuring Pringles Mystery Flavor crisps and the other containing one of six collectible Pringamabobs, a crisp-inspired character that looks like it crawled straight out of your snack break daydreams. Pringamabobs aren't just collectibles. They're your new crisp companions—from the rare Snaxolotl (a quirky critter that vibes hardest at snack time) to the Crispybara (your adventure buddy with a taste for flavor exploration). Clip them to your bag, dangle them from your keys, or let them guard your pantry—the pop-sibilities are endless. Will you score the elusive Snaxolotl, or will Duckalips waddle into your world? Only one way to find out: pop open your Once You Pop Mystery Box. Fans can test their luck by collecting the complete lineup of Pringamabobs, featuring:
In addition to the characters, Pringles is taking to its social channels to introduce fans to the new, whimsical world of Pringamabobs – filled with unexpected pops of colors, playful crisp creations and Pringles-inspired surprises hidden throughout. "Pringles has always been about delivering innovative flavors and playful surprises, and the Once You Pop Mystery Boxes take that to a whole new level," said Mauricio Jenkins, US Head of Marketing for Pringles. "'Once You Pop' celebrates everything fans love about Pringles—imagination, creativity, and the joy of popping open a can to find something unexpected. With the Once You Pop Mystery Boxes, we're tapping into the excitement of collectible culture while bringing the fun back to snacking in a way only Pringles can." The Once You Pop Mystery Boxes coincide with the recent evolution of the brand's iconic campaign brought to life by FCB New York, "Once You Pop, The Pop Don't Stop," a fresh new spin with the debut of a playful, humorous ad campaign that inspired some of the Pringamabob designs. Fans will have three chances to snag a Once You Pop Mystery Box available at the Pringles Once You Pop Market on OnceYouPopMarket.com and on Pringles' Instagram and Facebook Shops. Boxes will drop on November 7, November 14, and November 21 at 12 p.m. ET for $19.99+ in limited quantities while supplies last. Sign up on OnceYouPopMarket.com starting November 3 to receive an email notification when the three drops go live and take the Pringamabobs quiz to see which crisp-inspired character you are. Show off your new Pringamabob and share your mystery flavor guesses on social with @Pringles! About Kellanova Kellanova is guided by our purpose to create better days and a place at the table for everyone through our trusted food brands. We are advancing sustainable and equitable access to food by addressing the intersection of hunger, sustainability, wellbeing, and equity, diversity & inclusion, with the ambition of creating Better Days for 4 billion people by the end of 2030. Visit www.Kellanova.com for more information. Kellanova Media Hotline Weber Shandwick
SOURCE Kellanova | ||
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