OCBC Hong Kong Unveils New Brand Campaign
Connected to “As One Group, OCBC Enables Aspiration All Across ASEAN and Greater China”
Demonstrating the Unwavering Commitment in Realising Customer’s Aspirations
HONG KONG SAR - Media OutReach Newswire - 23 July 2025 - OCBC Bank (Hong Kong) Limited ("OCBC Hong Kong") remains committed to supporting both businesses and individuals with comprehensive banking solutions. Over the years, the Bank has stood alongside countless enterprises and generations of Hong Kong people, helping them grow and thrive. Starting this month, OCBC is proudly launching a new brand campaign in key markets including Singapore, Hong Kong, Indonesia, and Malaysia. In Hong Kong, the Bank is featuring Ms Ho Yuen Kei, world champion and gold medalist in the Women's Individual BC3 Boccia event, in the brand campaign. Her inspiring journey of resilience and determination in overcoming adversity to pursue her aspiration embodies the Bank's commitment to uplifting individuals and communities in realising their aspirations.
In the campaign, Yuen Kei shares: "I need to fill my glass with water before I can pour for others". Her words deeply resonate with OCBC Group's purpose — to enable people and communities to realise their aspirations — and serve as a compelling reminder for everyone to take the first step toward their aspirations.
In order to deepen the interaction between the public and customers with the brand, thereby driving the realisation of aspirations, starting today, OCBC Hong Kong is launching the "Aspiration Leave" themed initiative on its official Instagram account @ocbc_hk. Participants who share their aspirations and plans for achieving them will have the chance to win exciting rewards.
In addition, OCBC Hong Kong recently partnered with selected local SMEs* to launch a collaborative initiative that encourages employees to take "Aspiration Leave" — empowering them to pursue personal aspirations and give greater meaning to their time. Participating SMEs receive funding and promotional opportunity from OCBC Hong Kong, while also fostering stronger communication and team spirit, contributing to a more positive and engaged workplace culture. The initiative attracted over a hundred employee applications within a short period, their aspiration stories will be shared on OCBC Hong Kong's social media channels, continuing to ignite motivation across the city.
Mr Wang Ke, CEO of OCBC Hong Kong, said: "Starting this month, OCBC Group is launching a new brand campaign across key markets, centered on the theme 'Purpose is about lifting others'. This embodies our 'One Group' commitment to help customers realise their aspirations. In Hong Kong, we feature a story that reflects the city's resilient spirit and the pursuit of aspirations amid adversity. Through this campaign, we aim to inspire individuals not only to pursue their own aspiration but also to uplift those around them. We are engaging the broader community and strengthening our support for SMEs via this initiative. As a vital pillar of Hong Kong's economy, SMEs are driven by passionate individuals who strive to make meaningful contributions to society. OCBC Hong Kong is proud to stand alongside them and support them in their journey toward realising their aspirations."
*SMEs that participate the "Aspiration Leave" Initiative:
Admazes Limited
Bergner (HK) Limited
Brand Meditech (Asia) Company Limited
Grandasy Engineering Co Ltd
HobbyDigi Limited
Kooly Shop Limited
Lou Pichoun
Mak's Noodle
Maple Bear Canadian International Kindergarten Hong Kong
U Park Limited
Hashtag: #OCBCHongKong
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About OCBC
OCBC is the longest established Singapore bank, formed in 1932 from the merger of three local banks, the oldest of which was founded in 1912. It is one of the world's most highly-rated banks, with Aa1 by Moody's and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC is consistently ranked among the World's Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.
OCBC is the second largest financial services group in Southeast Asia by assets. The Group offers a broad array of commercial banking, specialist financial and wealth management services, ranging from consumer, corporate, investment, private and transaction banking to treasury, insurance, asset management and stockbroking services.
OCBC's private banking services are provided by its wholly-owned subsidiary Bank of Singapore, which operates on a unique open-architecture product platform to source for the best-in-class products to meet its clients' goals. Its insurance subsidiary, Great Eastern Holdings, is the oldest and most established life insurance group in Singapore and Malaysia. Its asset management subsidiary, Lion Global Investors, is one of the leading asset management companies in Southeast Asia. Its brokerage subsidiary, OCBC Securities, is one of the leading securities firms in Singapore.
The Group's key markets are Singapore, Malaysia, Indonesia and Greater China. It has over 400 branches and representative offices in 19 countries and regions.
For more information, please visit 
www.ocbc.com.hk to learn more about OCBC Hong Kong.
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