Oliveda and Olive Tree People Inc. Leading North America G-Beauty Movement
SANTA MONICA, CA, Feb. 09, 2026 (GLOBE NEWSWIRE) -- Oliveda International, Inc. (OTCID: OLVI) today announced that its German cosmetics brand Oliveda and Olive Tree People Inc. subsidiary are leading the G-Beauty movement in North America.
With sales exceeding US$200 million in North America alone in 2024 and 2025, Oliveda and Olive Tree People are among the leading companies in the G-Beauty movement (German Beauty = G-Beauty).
G-Beauty stands for the world 's strictest cosmetic standards in skincare and combines clean beauty principles with scientific expertise. The products are characterized by minimalist formulations, high safety standards, and transparency regarding ingredients and efficacy.
Thanks to numerous innovations over the past 23 years, Oliveda and Olive Tree People are the leading beauty companies in the waterless cosmetics movement, not only in North America but also in Europe, and are also pioneers in the field of nutricosmetics. As early as 2016, Oliveda launched the Beauty Fountain I66, which was the first product to combine hydroxytyrosol and collagen peptides.
Olive Tree People Inc. has achieved growth of over 1,900% in North America in the last two years and was valued at over US$1 billion in 2025.
About Oliveda International, Inc.
Oliveda International, Inc. and its subsidiary, Olive Tree People Inc., as well as the European companies, Olive Tree People Europe AG and Oliveda Deutschland GmbH, as well as Olive Tree Farmers SL, were founded by the German real estate investor Thomas Lommel and have more than 20 years of experience in management and organic certification growing mountain olive trees, in the extraction of first-class, internationally award-winning extra virgin olive oils, the extraction of hydroxytyrosol, and in the production and distribution of cosmetic and holistic waterless products related to the olive tree. Lommel is the inventor of the Olive Tree Therapy 10 years in 14 days as well as the inventor of olive matcha, which is based on the ground olive leaf. Also unique is the coffee replacement developed by Lommel, which is based on olive leaf and hydroxytyrosol. In addition, Lommel is successfully active in the rapidly growing mindfulness industry with the olive tree sound bath meditation he developed and the frequencies of his olive trees, which he makes available worldwide.
In addition to the registered beauty brands, Oliveda and LA Dope, as well as OLIVE re:connected to Nature, The Intuition of Nature, and Olive Mush, to name just a few brands, Lommel is the region 's largest conservationist and protector of over 30,000 one-hundred-year-old mountain olive trees, and, with his Thomas Lommel Foundation, he brings the water that he does not use into his waterless beauty products to the people of Africa by building water wells on site.
In addition to online sales and a Europe-wide branch network of thousands of retail stores, Oliveda Deutschland GmbH operates its own flagship stores in Berlin and Düsseldorf.
The brand 's treatment concepts are unique worldwide, and their effectiveness has been confirmed by conventional medicine. Read our book The Olive Tree Therapy 10 Years in 14 Days. Waterless beauty has been called “The Next Big Thing” in articles in U.S. Vogue, Harper 's Bazaar, InStyle, Elle, Madame, Forbes, and many other industry publications, as well as by Mintel, a world-leading futurology institute. Gigi Hadid and many other celebrities are already Oliveda fans and support its success. Further information on Oliveda International, Inc. and its subsidiaries and associate companies and brands can be found at www.olivetreepeople.com
Forward-Looking Statements
This press release may contain statements, estimates or projections that constitute "forward-looking statements " pursuant to the safe harbor provisions of the U.S. federal securities laws. Generally, the words "believe, " "expect, " "intend, " "estimate, " "anticipate, " "project, " "will " and similar expressions identify forward-looking statements, which generally are not historical in nature. Forward-looking statements are subject to certain risks and uncertainties, which may be found in the Company’s filings with OTC Markets Group Inc., that could cause actual results to differ materially from the Company 's historical experience and present expectations or projections. Investors should not place undue reliance on forward-looking statements, which speak only as of the date they are made. The Company expressly disclaims any obligation or intention to publicly update or revise any forward-looking statements unless otherwise required by law.
CONTACT: OLVI Investor Relations619-202-7456olvi@advanceprgroup.com
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