Zapp EV to Display i300 in Selfridges London Through New Partnership with Smartech Retail Group
Performance urban electric two-wheeler coming to Oxford Street as next step in plan to grow Zapp’s retail network
LONDON, Aug. 12, 2025 (GLOBE NEWSWIRE) -- Zapp Electric Vehicles Group Limited (OTCQB: ZAPPF) (“Zapp EV” or the “Company”), owner of “Zapp”, the British electric vehicle brand on a mission to electrify personal urban mobility, today announced a strategic retail partnership with Smartech Retail Group Limited (“Smartech”), the experiential technology specialist operating inside Selfridges London.
Key highlights:
- The Zapp i300 will be displayed on Selfridges’ lower ground floor at The Bike Shop, which attracts up to 30,000 visitors daily, with scope to scale our footprint in the future at other Smartech stores in Berlin, Rome and New York.
- Shoppers will have an immediate, hands-on introduction to our performance electric urban motorcycle, and can reserve in-store ahead of Zapp’s wider rollout in London.
- The partners will collaborate to create product demonstrations and other social media content, as well as special editions.
The installation is scheduled to open at the beginning of September 2025, providing Zapp with a prominent display in Central London. This experiential hub in a premier luxury-retail location complements our wider distribution network and offers consumers, media and other partners a first-hand look at i300’s features, which are optimised for urban riders.
David McIntyre, Chief Executive Officer of Zapp EV, said: “Selfridges is a global destination for iconic brands and shoppers following the latest design trends. Partnering with Smartech puts i300 in front of the urban riders who demand style, performance and innovation, while integrating seamlessly with our hybrid distribution model.”
Nathalie Bernce, Founder & CEO of Smartech, added: “The attention to detail in i300 is clear, well-aligned with the brands on display in our stores and what customers expect when they visit us. We look forward to working with the Zapp team, including at more of our locations worldwide.”
About Zapp EV
Zapp EV (OTCQB: ZAPPF) is on a mission to electrify personal urban mobility. Our two-wheelers blend modern design with optimised performance, and a British edge. The debut model, i300, delivers big-bike attitude in a sleek step-through form, with removable batteries that can be charged from standard electrical outlets. Order directly at www.zappev.com or through our growing retailer network for an experience that is simple and unapologetically Zapp. Zapp is a registered trademark of Zapp Electric Vehicles Limited in the United Kingdom and other countries.
About Smartech Retail Group
Founded in 2016, Smartech Retail Group is a future-facing experiential retail company built for the love of innovation. With flagship locations in London, Berlin, Rome, and New York, and partnerships with over 500 global brands, Smartech creates immersive, design-led spaces that connect people to what’s next.
Smartech is a destination for the extraordinary. A platform where creators break boundaries, global brands come to life, and consumers step into the future. From visionary design to cutting-edge technology, every Smartech experience is rooted in creativity and driven by discovery—igniting innovation and empowering imagination.
Our portfolio includes concept spaces like The Bike Shop, The Track, and Playhouse, spotlighting breakthrough products in e-mobility, wellness, gaming, and sustainable living. Whether it’s a world-first launch or a design-forward lifestyle solution, Smartech brings the future closer—making the next feel now.
To learn more, visit www.smartechwrld.com
Zapp Investor Relations Contact:
Mark Kobal
Head of Investor Relations
ir@zappuk.com
Zapp Media Relations Contact:
pr@zappuk.com
Forward-Looking Statements
This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (or the “Exchange Act”). These forward-looking statements generally are identified by the words “believe,” “project,” “expect,” “anticipate,” “estimate,” “intend,” “strategy,” “future,” “budget,” “opportunity,” “plan,” “may,” “should,” “will,” “would,” “will be,” “will continue,” “will likely result,” and similar expressions. Forward-looking statements are not historical facts but rather are predictions, projections and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to risks and uncertainties. Many factors could cause actual future events and results to differ materially from those expressed or implied by the forward-looking statements in this document, including but not limited to various general and specific risks and uncertainties associated with the Company 's business and finances in general.
Readers should review and carefully consider the risks and uncertainties described in the “Risk Factors” section of Zapp EV 's annual report on Form 20-F (File No. 001-41693), which is incorporated herein by reference, and other documents the Company files with or furnishes to the U.S. Securities and Exchange Commission from time to time. These filings identify and address important risks and uncertainties that could cause actual events and results to differ materially from those expressed or implied by the forward-looking statements herein. The forward-looking statements herein represent the Company’s views as of the date of this document. Subsequent events and developments may cause these views to change. Readers are cautioned not to place undue reliance on the forward-looking statements herein, all of which are qualified by the foregoing cautionary statements. Except as required by applicable law, Zapp assumes no obligation and does not intend to update or revise the forward-looking statements herein, whether as a result of new information, future events, or otherwise. Zapp does not give any assurance that it will achieve its expectations. The inclusion of any statement in this document does not constitute an admission by Zapp or any other person that the events or circumstances described in any such statements are material.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/08718a92-e266-4f94-8e9d-1a9cfd25af58
© 2025 GlobeNewswire, Inc. All Rights Reserved.
