Nexxen Expected to Expand its CTV OEM Relationships and ACR Data Reach in Europe Through Vestel’s Strategic Partnership with VIDAA
VIDAA announced that it will serve as the smart TV operating system for Vestel’s CTV OEM base, furthering Nexxen’s European CTV reach
NEW YORK, July 15, 2025 (GLOBE NEWSWIRE) -- Nexxen International Ltd. (NASDAQ: NEXN) (“Nexxen” or the “Company”), a global, flexible advertising technology platform with deep expertise in data and advanced TV, today announced it anticipates benefitting from the announcement that Vestel recently entered a strategic partnership with VIDAA, the world’s second largest and fastest-growing smart TV platform.
Nexxen has a strategic partnership with VIDAA, which is set to expire at the end of 2026, and currently holds an approximately 2.439% ownership stake in the smart TV platform. In May 2025, Nexxen signed a non-binding Memorandum of Understanding (“MOU”) with VIDAA, outlining the potential extension and expansion of their existing strategic partnership for multiple years beyond its current term, along with a possible increase in Nexxen’s investment in the smart TV platform aimed at accelerating the expansion of VIDAA’s smart TV footprint over the long term. The MOU is non-binding and remains subject to the ongoing negotiation and execution of definitive agreements, as well as customary closing conditions.
VIDAA announced that Vestel, one of Europe’s largest connected TV (“CTV”) manufacturers which produces CTVs for brands including Vestel, Toshiba, JVC, Telefunken and others through licensing agreements, recently entered a partnership with VIDAA through which VIDAA will serve as the smart TV operating system for Vestel’s global CTV original equipment manufacturer (“OEM”) base. VIDAA advised that the partnership is expected to expand VIDAA’s CTV operating system reach, particularly in Europe, concurrently increasing the scale of its global ACR data.
The Company believes the agreement, as announced between VIDAA and Vestel, positively impacts all elements of Nexxen’s long-term strategic partnership with VIDAA, including its exclusive access to VIDAA’s global ACR data, exclusive ad monetization in select markets and Nexxen’s existing European CTV footprint, enabled through its partnership with Hisense (the world’s second largest CTV distributor and VIDAA’s parent company) which also manufactures CTVs for Toshiba and other brands.
In addition, VIDAA advised that Vestel also invested in VIDAA at a valuation comparable to the valuation at which Nexxen closed its $25 million investment in the smart TV platform in August 2022.
“We strongly believe in the value of CTV and advanced TV data in advertising, and our robust partnerships across the CTV OEM and operating system landscape are integral to driving enhanced results for our customers worldwide,” said Ofer Druker, Chief Executive Officer of Nexxen. “Our combined relationships with Hisense, VIDAA and now Vestel create a compelling value proposition for our partners while strengthening our unique data and media offerings within the European CTV advertising market. Our collaboration and investment contribute to an increasingly valuable base of ACR data in a market poised for substantial growth, following trends we’ve seen in the U.S.”
Guy Edri, Chief Executive Officer at VIDAA, said, “We are excited to add Vestel to our roster of strategic partners and believe our relationships with both Nexxen and Vestel strengthen our leadership position as the world’s fastest growing smart TV platform. Together with our partners, we believe we can realize our vision of becoming the world’s largest smart TV platform.”
All information in this press release relating to VIDAA and Vestel and the agreements between VIDAA and Vestel is based solely on information provided by VIDAA to Nexxen or information publicly announced by VIDAA and Vestel. None of such information was verified independently by Nexxen, and the Company does not take responsibility for the accuracy of any such information.
About Nexxen
Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to achieve their goals, no matter how far-reaching or hyper niche they may be.
Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on Nasdaq (NEXN). For more information, visit www.nexxen.com.
About VIDAA
Launched in 2014, VIDAA is a global leader in smart TV platforms, offering cutting-edge technology and user-friendly experiences. With more than 400 brand partners and over 40 million connected devices worldwide, VIDAA provides viewers with access to a broad range of global and local content, with a focus on ease of use, speed, and security. VIDAA’s platform is known for its seamless integration of apps, streaming services, and live TV, delivering an all-in-one entertainment hub to millions of homes. The company continues to innovate by investing in long-term software support, keeping its devices current with the latest advancements in smart TV technology.
For further information please contact:
Nexxen International Ltd.
Billy Eckert, Vice President of Investor Relations
ir@nexxen.com
Caroline Smith, Vice President of Communications
csmith@nexxen.com
VIDAA
Denis Ostir, Senior Director, Editor-In-Chief
denis.ostir@vidaa.com
Forward Looking Statements
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding potential benefits to Nexxen from Vestel’s strategic partnership with, and investment in, VIDAA, benefits related to Nexxen’s strategic partnership with, and investment in, VIDAA and relationship with Hisense and others, as well as any other statements related to Nexxen’s future financial results and operating performance. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 5, 2025. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law.
Nexxen, and the Nexxen logo are trademarks of Nexxen International Ltd. in the United States and other countries. All other trademarks are the property of their respective owners. The use of the word “partner” or “partnership” in this press release does not mean a legal partner or legal partnership.
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