Piya Saliba Champions Family Support and NICU Awareness
Piya Saliba of Beverly Hills calls for greater support for families navigating critical newborn care and community-driven action.
BEVERLY HILLS, CA / ACCESS Newswire / May 11, 2026 /Business leader and philanthropist Piya Saliba is using her voice to raise awareness for families facing one of life 's most difficult challenges: caring for newborns in intensive care. Drawing from her work with the Cedars-Sinai NICU Parent Council and her broader philanthropic efforts, Saliba is advocating for stronger community support systems and greater awareness around neonatal care.
" When you sit with families during hard moments, it changes your perspective, " Saliba says. "It reminds you what actually matters. "
Each year, an estimated 1 in 10 babies in the United States is born prematurely, many requiring specialized care in Neonatal Intensive Care Units (NICUs). These stays can last weeks or even months, placing emotional and financial strain on families. Studies show that parents of NICU infants are at higher risk for anxiety, depression, and long-term stress.
For Saliba, this issue is not abstract. Her work with the Cedars-Sinai NICU Parent Council has given her direct insight into the realities families face.
"Support doesn 't have to be complicated, " she explains. "Sometimes it 's as simple as showing up, listening, or helping a family feel less alone. "
As CEO of Fountain Capital, Saliba leads in a fast-paced business environment. But she emphasizes that leadership extends beyond the workplace.
"Business doesn 't exist in a vacuum, " she says. "It should connect back to people and community. "
Her advocacy also aligns with her involvement in the Nalin and Naseeb Foundation, where she supports initiatives focused on families and children in need. Through both roles, she continues to push for awareness that translates into action.
Why NICU Awareness Matters
Approximately 380,000 babies are born prematurely in the U.S. each year
NICU stays can cost families tens of thousands of dollars, even with insurance
Parents of NICU infants report higher levels of emotional distress compared to other new parents
Community support has been shown to improve both parent well-being and infant outcomes
Saliba believes these numbers highlight a broader need for empathy and engagement.
"People often don 't realize how common this is, " she says. "There are families in every community going through it right now. "
A Call to Action: Small Steps, Real Impact
Rather than focusing only on large-scale solutions, Saliba encourages individuals to take simple, personal steps:
Check in on families who may be going through a NICU experience
Offer practical help, such as meals or childcare for siblings
Volunteer time with local hospitals or family support organizations
Support nonprofits focused on neonatal care and family services
Share information to raise awareness within your own network
"You don 't need a title or a platform to make a difference, " Saliba says. "Impact starts with small actions. "
She also encourages people to stay engaged with local initiatives and to seek out ways to contribute that feel authentic to them.
"I try to stay grounded, " she adds. "If you focus on people first, the rest follows. "
As awareness around neonatal care continues to grow, voices like Saliba 's are helping shift the conversation from statistics to human stories-and from awareness to action.
About Piya Saliba
Piya Saliba is a Beverly Hills-based CEO, philanthropist, and community advocate. She leads Fountain Capital with a people-first approach grounded in long-term impact and responsible leadership. Raised between Indonesia and Singapore, she brings a global perspective shaped by both creative and entrepreneurial influences. In addition to her work in business, Piya is actively involved with the Nalin and Naseeb Foundation and serves on the Cedars-Sinai NICU Parent Council, where she supports families navigating critical care. She is also a passionate creative, with a lifelong interest in singing, acting, and the arts.
Media Contact:
https://www.piya-saliba.com/
info@piya-saliba.com
SOURCE: Piya Saliba
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