INFUSE Founder and CEO Alexander Kesler Releases Second Book as AI and Shifting Buyer Behavior Transform B2B Marketing

"150+ More Best Practices for B2B Marketing Success: Next-Level Strategies " Delivers a Battle-Tested Playbook for Marketers at Every Level

BOCA RATON, FL / ACCESS Newswire / January 22, 2026 /Alexander Kesler today announced the publication of his highly anticipated second book, 150+ More Best Practices for B2B Marketing Success: Next-Level Strategies (Skyhorse Publishing, 2025). The new release builds on the foundation of his acclaimed 2024 debut, 250+ Best Practices for B2B Marketing Success, delivering fresh strategies updated for a B2B landscape fundamentally reshaped by artificial intelligence and evolving buyer expectations.

"Since the first book was published, the landscape has transformed dramatically, " said Alexander Kesler. "AI rewrote the rules, buyer behavior shifted in ways we couldn 't have predicted, and the strategies that worked just a few years ago now demand a complete refresh. It was time to build on the original foundation. This book is the next chapter. "

Drawing on more than 20 years of experience building multiple companies in B2B marketing, demand generation, and data management, earning recognitions on the Inc. 5000, Inc. 500, and Entrepreneur 360 lists, Kesler identified a persistent gap in the industry that both books aim to address.

"Through all of that experience, one pattern emerged again and again: the best marketing professionals don 't fail because they lack talent, " Alexander Kesler explained. "They struggle because no one hands them a straightforward playbook that bridges the gap between theory and execution. This book is that playbook. "

What 's Inside

150+ More Best Practices for B2B Marketing Success: Next-Level Strategies delivers over 150 actionable strategies with zero fluff, each one battle-tested and ready to implement immediately. The book is designed to meet marketers exactly where they are, whether they 're a first-year professional working to prove themselves or a CMO navigating board expectations.

Together with the first volume, the two books now offer more than 400 proven, ready-to-use strategies covering the full spectrum of B2B marketing, from content strategy and demand generation to account-based marketing, marketing automation, analytics, and the integration of emerging AI technologies.

Industry Leaders Endorse Kesler 's Approach

The first volume received widespread acclaim from prominent industry executives, with more endorsements carrying forward to the new release:

"Kesler pulls right from front-line revenue generation experience across thousands of B2B brands. 150+ Best Practices sharpens the signal amid B2B noise that forces you to think: what really drives pipeline, and what you should drop. "- Scott Vaughan, Chief Market Officer: GTM Executive & Advisor to CXOs & Teams, Vaughan Go-to-Market Advisory

"In 250+ Best Practices, Kesler outlined a deep world-class foundation for B2B marketing success. In 150+, he readily extends that footprint with sophisticated, timely, actionable, and completely pragmatic insights and dynamic approaches. "- Jim Riesenbach, CEO & Principal, Riesenbach Strategic Advisors

"This is a clear-eyed manual for the post-industrial age of B2B marketing: practical where so many books are theoretical, and refreshingly current in its treatment of data, AI, and buyer-centricity. "- Kerry Cunningham, Research & Thought Leadership, 6sense

"In 150+ Best Practices, Kesler levels up from his impressive first edition. Alex 's new edition is sharper, deeper, richer in insight, and built for marketers who must justify every dollar. In a world built around efficient growth, that 's effectively every marketer. A great and timely read. "- Sam Jacobs, Founder & CEO, Pavilion

Availability

150+ More Best Practices for B2B Marketing Success: Next-Level Strategies (ISBN: 978-1-5107-8410-9) is available now in hardcover and eBook formats wherever books are sold, including Amazon, Barnes & Noble, Target, and independent booksellers.

About Alexander Kesler

Alexander Kesler is a serial entrepreneur and B2B marketing thought leader with over 20 years of experience building highly successful organizations. He is the Founder & CEO of INFUSE, a global demand generation company operating in more than 60 countries, and Founder of Selling.com, a B2B data and sales engagement platform. Kesler is also co-founder of FortifyIQ, a cybersecurity company that won the Milipol Innovation Award in Cybersecurity in 2019. His companies have been recognized seven times on the Inc. 5000 list, twice on the Inc. 500, and received multiple other awards and designations. Kesler has been featured on national television programs, including Good Morning America and TechTV as a speaker on security and technology issues, and has been quoted as an industry expert in eWeek, TechRepublic, SC Media, and numerous other publications. He is a graduate of Babson College and resides in Boca Raton, Florida.

Media

Victoria Albert
albert@infuse.com

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Editor 's Note:Review copies, author interviews, and high-resolution images are available upon request.

SOURCE: INFUSE

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