W Hollywood and Tempo AI Spark a Musical Revolution for Hospitality
LOS ANGELES, CA, NY / ACCESS Newswire / October 1, 2025 /W Hollywood, the flagship West Coast property of Marriott 's luxury lifestyle brand W Hotels, has partnered with New York-based startup Tempo AI to launch a novel smart-tech music collaboration orchestrating a more immersive experience for hotel guests. Activated in June, the partnership integrates Tempo 's advanced AI technology with W Hollywood 's renowned music programming, creating Los Angeles ' most immersive hotel sound environment.
Tempo AI dynamically curates music tailored to guest preferences, real-time hotel ambiance, and W 's distinctive brand identity. This innovative approach transforms hotel music from static playlists to responsive, interactive soundscapes, enhancing emotional connections and deepening guest engagement.
"Music is truly at the core of W Hollywood," said Nick Rimedio, General Manager of W Hollywood. "With Tempo, we 've created a comprehensive, customized sound experience that elevates every guest 's stay."
Tempo 's AI-driven platform continuously adapts playlists based on factors such as space, time of day, foot traffic, and guest input. Upon check-in, guests specify musical preferences via the Tempo app, influencing music played in hotel areas, from lobbies and cocktail bars to the rooftop pool, ensuring each moment feels personalized and vibrant. Guests depart with individualized playlists, extending their experience beyond their stay.
"Hotels are vibrant, ever-changing environments and their soundtracks should be, too," said Reese Donohue, founder and CEO of Tempo. "We 're thrilled to partner with W Hollywood to transform hospitality music into a dynamic, interactive experience that builds meaningful connections between guests and brand."
Tempo 's vision extends far beyond music. The company is already deploying AI Agents to accelerate hotel operations teams-training them just like employees to follow standard operating procedures and complete work on their own. By connecting front-of-house and back-of-house systems through a single AI orchestration layer, Tempo is building toward a fully connected hotel where staff spend less time coordinating and more time delivering exceptional guest experiences.
Leah Chisholm, W 's Global Director of Music, who performs as LP Giobbi, noted: "Good music is good business and W 's investment in creating a high-quality sonic identity has had a dramatic impact on both the guest and ROI." Looking ahead, Chilsom expects Tempo will be rolled out to W 's North American base and notes the brand is already evaluating Tempo as a brand standard.
Studies have shown that well-curated music alone can drive 20% longer guest visits, over a 10% increase in sales, and a significantly higher likelihood of repeat customers.
Beyond technological innovation, W Hollywood 's musical strategy includes bringing notable talent and hosting premier events. Tay James, globally acclaimed DJ and former tour DJ for Justin Bieber, has joined as Music Curator, working alongside Edwin Paredes of Beatport. Together, they have secured partnerships with Insomniac Music Group and Beatport, curating performances by renowned artists such as Mau P, Matroda, Emmitt Fenn, and Walker & Royce. Recent collaborations also include Soulection 's Andre Power, further embedding an authentic Los Angeles sound into the hotel 's DNA.
Tempo was recently honored with the "Best Hotel Music" award at the Rolling Stone Travel Awards.
"Music can transport people back to incredible memories," added Rimedio. "With Tempo 's custom playlists, our guests take home unforgettable soundtracks, creating lasting connections well beyond their visit."
For W Hollywood, music isn 't mere background noise-it 's strategic and transformative, shaping memorable guest experiences and reinforcing the hotel 's iconic brand identity.
Media Contact:
Tempo AI
hello@tempo.studio
(337) 781-0837
SOURCE:Tempo AI
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