BELAY Names Ryan Fitzgerald Chief Marketing Officer to Accelerate Brand Reach and Category Leadership
ATLANTA, GEORGIA / ACCESS Newswire / September 25, 2025 /BELAY, the remote staffing solution powering thousands of growing organizations, proudly announces the promotion of Ryan Fitzgerald to Chief Marketing Officer (CMO). The move solidifies BELAY 's next chapter of brand, growth, and market expansion under the leadership of a proven, creative force within the organization.
Fitzgerald, who joined BELAY in 2021, brings a rare blend of brand clarity, growth marketing acumen, and deep emotional intelligence to the executive team. In just over four years, he has transformed BELAY 's marketing engine into a high-performance team that pairs operational rigor with creative firepower.
"We 're not just helping organizations delegate; we 're helping leaders focus on what matters most," said Fitzgerald. "BELAY 's mission is urgent and necessary, and I 'm honored to help amplify it."
From Builder to Brand Architect
Fitzgerald joined BELAY as Senior Marketing Manager and quickly rose through the ranks, earning three promotions in under four years.
Most recently serving as Senior Director of Marketing, he oversaw BELAY 's Performance Marketing, Content, and Creative Services teams, managing a multimillion-dollar budget and leading a 16-person department focused on brand visibility and lead conversion.
Key achievements under his leadership include:
Achieved a 94% increase in monthly MQLs by optimizing digital marketing and partnership strategies
Built BELAY 's in-house Creative Services team from the ground up to enhance brand and campaign execution
Launched and scaled an internally managed influencer and affiliate program to expand reach and engagement
Conducted a comprehensive brand audit and refinement, resulting in a unified visual identity and consistent voice
Architected and led BELAY 's first fully integrated campaign strategy-aligning digital, print, OOH, and partnerships-which elevated brand visibility and delivered record-breaking MQL and pipeline growth
"Marketing should never sit on the sidelines," said Fitzgerald. "It belongs in the room where growth is shaped, revenue is created, and brand trust is built. At BELAY, that 's exactly where it lives."
CEO Confidence in a Mission-Driven Marketer
BELAY CEO Tricia Sciortino called the promotion both a recognition of Ryan 's impact and a strategic investment in the company 's continued growth.
"Ryan doesn 't just lead marketing; he makes BELAY 's mission louder, clearer, and stronger," said Sciortino. "He understands how to build teams and drive performance through stories that move people. His leadership has elevated our brand in ways that resonate with both our clients and our culture."
A Career Built on Vision and Execution
Prior to BELAY, Fitzgerald spent over a decade leading creative and brand teams across the nonprofit and business sectors.
Fitzgerald credits much of his leadership style to long-term executive coaching and a deep focus on emotional intelligence.
"Early in my career, I learned that if no one 's following, you 're not really leading," he shared. "Since then, I 've worked hard to lead with clarity, develop people intentionally, and create space for remarkable work."
Looking Ahead: Scale with Substance
As CMO, Fitzgerald will oversee BELAY 's full marketing portfolio: brand strategy, growth marketing, product marketing, communications, and strategic partnerships. His focus: to elevate BELAY through a marketing vision that marries long-term growth with the consistent delivery of high-quality talent.
"We 're scaling, but not at the expense of substance," said Fitzgerald. "Everything we build - every campaign, every partnership, every conversion - is about helping leaders win. That 's the story BELAY is telling, and it 's only the beginning."
Contact:
Ebony Clark
Sr. Communications
ebony.clark@belaysolutions.com
SOURCE: BELAY
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