AVOW Launches E-commerce Mobile OEM Playbook in Time for Peak Shopping Season
AVOW 's latest guide helps marketers of e-commerce apps increase downloads, convert shoppers, and build loyalty through Mobile OEM Advertising.
BERLIN, DE / ACCESS Newswire / September 9, 2025 /AVOW, the award-winning global app growth company specializing in mobile OEM advertising, has released The Mobile OEM Advertising Playbook for E-commerce Apps. Timed to coincide with 9/9, one of Asia 's biggest online shopping days, the launch comes just ahead of the busiest retail stretch of the year. From 10/10 and Singles ' Day (11/11) to Black Friday, Diwali, and the wider holiday season, the playbook offers marketers practical strategies to acquire high-value shoppers and scale app performance across Android markets.
In 2024, shopping apps generated more than 9 billion downloads and record engagement, fueled by mobile-first buying habits worldwide. Yet with over 200,000 advertisers expected in 2025, e-commerce marketers now face rising CPIs, reduced targeting options, and intense competition for visibility - especially during seasonal spikes when consumer demand is at its highest.
The playbook introduces mobile OEM advertising as a scalable, fraud-free channel for e-commerce growth. It shows how brands can partner with mobile OEMs such as Samsung, Xiaomi, Huawei, OPPO, Vivo, HONOR, and Transsion to reach shoppers before they enter app stores, securing high-intent installs and driving incremental sales.
The Playbook Includes:
● A snapshot of e-commerce app growth and seasonal advertising trends in 2025
● Practical strategies to plan campaigns around global shopping festivals and year-end holiday peaks when consumer demand surges
● Proven strategies for marketplaces, quick commerce, fashion, lifestyle, electronics, and resale apps
● App store optimization tips for alternative app stores
● Case studies showing stronger ROAS and repeat purchases from leading e-commerce brands
● Expert insights from AppsFlyer, MobileAction, Sensor Tower, Xiaomi, and other industry leaders
"Mobile OEM advertising remains one of the most underutilized levers in app growth. With this dedicated playbook, we 've built a practical e-commerce app growth guide to help marketers tap into this opportunity effectively. Timing is everything in e-commerce - reaching shoppers during peak moments of demand can be the difference between being installed or ignored, and this playbook shows how to get it right," said Robert Wildner, Co-Founder and CEO of AVOW.
The launch of The Mobile OEM Advertising Playbook for E-commerce Apps follows the success of AVOW 's earlier 2025 guides, the Gaming Mobile OEM Playbook and the Fintech Mobile OEM Playbook, which have already become go-to resources for marketers in their respective verticals. Together, the series equips app growth teams across industries with proven strategies to overcome rising acquisition costs, market saturation, and shifting privacy standards.
Trusted by leading e-commerce brands across categories such as marketplaces, quick commerce, fashion, lifestyle, electronics, and resale, AVOW helps advertisers expand in both mature and high-growth markets. With access to 1.5 billion daily active users and more than 10 million downloads per month, the company offers a proven path to measurable results.
About AVOW:
AVOW is an award-winning, global app growth company specializing in mobile OEM advertising. Founded with the vision to revolutionize mobile OEM advertising, AVOW has rapidly emerged as an industry leader with more than 100 advertisers on their roster. The company provides access to over 1.5 billion daily active users and offers clients over 10 million monthly downloads.
Media Contact:
AVOW Global PR
press@avow.tech
www.avow.tech
SOURCE:AVOW GmbH
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