Jesse Vierstra Calls on Communities to "Build with Purpose "
Entrepreneur and outdoorsman highlights sustainable living, local impact, and giving back
TWIN FALLS, ID / ACCESS Newswire / September 4, 2025 /Jesse Vierstra, outdoorsman and founder of Iron Oaks Custom Homes, is using his story to raise awareness about the importance of purposeful building-both in business and in life. Featured in a recent interview spotlighting his career, Vierstra urged people to think bigger about the impact of their work, from sustainable energy to community engagement.
"Construction is about more than lumber and nails," Vierstra said. "It 's about building trust. Every home represents a family 's dream, and you can 't take that lightly."
Advocating for Sustainable Solutions
Vierstra, who has also worked on bringing solar energy into agriculture, believes sustainability needs to be part of everyday choices. According to the U.S. Department of Agriculture, farms consume more than 800 trillion BTUs of energy annually-with electricity and diesel making up nearly 80% of that use. By adding solar, many farms can reduce costs while improving long-term environmental resilience.
"I wanted to create something that could help farmers save money and also move toward sustainability," Vierstra explained. "The land gives to us every day. It 's our responsibility to give something back."
Building Beyond Business
Vierstra 's call goes beyond construction and energy. He urges people to invest in their own communities. Through his volunteer work and the Ryan Franklin Memorial Golf Tournament, which he founded, he emphasizes connection and service.
"If you 're not giving back, then what 's the point of success?" he said. "Big ideas mean nothing if they don 't improve lives in real, local ways."
National data underscores the importance of local engagement. Research from the Corporation for National and Community Service shows that volunteering and community service not only strengthen neighborhoods but also improve health and well-being for those involved.
Finding Clarity Outdoors
Vierstra 's perspective is also shaped by decades spent in the outdoors. Hunting, fishing, and time on the golf course have all given him insight into persistence, patience, and purpose. "The outdoors clears my head," he said. "It 's where I find clarity and purpose. Everyone needs a place where they can step back, think clearly, and decide what really matters."
A Call to Action: Build with Purpose
Vierstra hopes others will take away a simple message: building with purpose is something anyone can do. It doesn 't require starting a business or launching a big project. It starts with small, intentional choices.
Adopt sustainable practices at home or in your business.
Volunteer locally and give back to your community.
Spend time outdoors to reset and gain perspective.
Focus on trust and relationships in all work you do.
"You don 't need to change the whole world in a day," Vierstra said. "You just need to take the first step. Build something that lasts, whether that 's in your home, your community, or your own habits."
To read the full interview, visit the website here.
About Jesse Vierstra
Jesse Vierstra is the owner of Iron Oaks Custom Homes and several other businesses. Raised in Twin Falls, Idaho, he has over two decades of experience in hunting, fishing, and outdoor sportsmanship. Vierstra has built over 50 homes since 2018 and is active in community service, philanthropy, and sustainable energy initiatives. He is also the founder of the Ryan Franklin Memorial Golf Tournament and author of Under the Red Oak Tree.
Contact
SOURCE: Jesse Vierstra
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