The CEO Maker by Lara Khouri Launches 1080 Coaching to Transform Business Leaders Into Conscious CEOs

DUBAI, AE / ACCESS Newswire / August 19, 2025 /The CEO Maker, led by leadership strategist and speaker Lara Khouri, is only three years old yet is already having a profound impact on executives and high-potential leaders who have participated in its journey. The program has now launched its groundbreaking 1080° Coaching model - a unique two-coach approach designed to help business leaders step into the role of conscious, aligned CEOs. The method provides unprecedented clarity by using the combined perspectives of two trained coaches working with one client, ensuring a deeper, more neutral, and high-definition coaching experience.

What Happened

In the world of executive leadership, even seasoned leaders and their coaches can fall prey to assumptions, blind spots, and unconscious biases, making a second coach invaluable for catching what the first might miss, as well as the client 's own. Traditional one-on-one coaching models often rely on a single coach 's perspective, which, while valuable, is still influenced by that individual 's personal experiences. With 1080° Coaching, The CEO Maker - co-developed by Lara Khouri and Rajeev Daswani - has developed a way to elevate the coaching process by bringing two coaches to every client engagement.

The term 1080° comes from the idea that every person has a 360° view of the world. Two coaches plus one client equals three perspectives - 360° × 3 - for a total of 1080°, delivering what Khouri describes as "high definition coaching" akin to the difference between standard and HD television.

Why It Matters

Leadership coaches and professionals strive for neutrality, but no one is free from unconscious bias. In this innovative model, one coach leads the conversation with the client while the second acts as an observer - monitoring for signs of bias in either the coach 's framing or the client 's interpretation. When bias is detected, the observer coach steps in to reframe the question or statement in a more neutral, open way.

For example, a lead coach might ask, "In your role, how do you manage all the responsibilities you have?" - a question that assumes the leader both has many responsibilities and may be struggling with them. After the client responds, the observer coach might interject: "May I reframe the question? Do you feel you have a lot of responsibilities in your role?" This subtle shift allows the client to reassess their reality without being influenced by hidden assumptions.

"Seeing ourselves and those around us with clarity deepens our connection with our reality," says Khouri. "By eliminating unconscious bias from the process, leaders can make decisions and create strategies that are more truthful, effective, and aligned."

The Bigger Picture

1080° Coaching is part of The CEO Maker 's broader mission to help leaders evolve from founder energy or reactive decision-making into vision-led, conscious leadership. The methodology works to align internal clarity with external performance, bridging personal values, organizational culture, and leadership presence.

Serving government, semi-government, and private sector clients, The CEO Maker 's programs have already made an impact in the UAE, with recent expansions beyond the region already in the pipeline. By integrating 1080° Coaching into its leadership accelerator, the company aims to set a new global standard for executive transformation.

About Lara Khouri

Lara Khouri is a leadership strategist, speaker, and co-founder of The CEO Maker, a leadership accelerator serving government, semi-government, and private sector organizations. With deep expertise in culture transformation, CX/EX strategy, and internal alignment, she works with senior leaders and high-potential executives to elevate leadership capacity across functions. Her frameworks help clients unlock clarity, scale culture, and create human-first systems that move teams and organizations forward. She is also the creator of The CEO Maker, a methodology designed to support emerging and established executives in redefining how they lead by first aligning with who they are.

For more information, visitceo-maker.com or connect with Lara Khouri onLinkedIn.

Contact information:

Organization: The CEO Maker
Website:https://ceo-maker.com
Email: lara@ceo-maker.com
Phone: +971508778931
Contact Person: Lara Khouri

SOURCE: The CEO Maker

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