SIPPIO Makes Key Leadership Changes to Drive Continued Growth and Channel Expansion
Promotions position SIPPIO to scale faster than the market, with strategic alignment across operations, revenue, and partner engagement.
ANNAPOLIS, MD / ACCESS Newswire / May 14, 2025 /SIPPIO, the leading platform for adding calling, messaging, call center, and more in Microsoft Teams, Webex, and Zoom, has today announced three strategic leadership promotions designed to accelerate growth, strengthen operational excellence, and scale its channel sales program. As SIPPIO continues to outpace market growth, these executive moves reflect a deep commitment to supporting partners, empowering customers, and preparing the organization for its next phase of expansion.
Neil Whitelock has been promoted to Chief Revenue Officer, consolidating the company 's sales and marketing functions to create greater synergy across go-to-market teams. Whitelock 's new role reflects SIPPIO 's commitment to aligning strategy, messaging, and execution in order to better serve partners and accelerate customer adoption of modern communications solutions.
Steve Forcum has been elevated to Channel Chief, expanding his role beyond marketing leadership to now include full responsibility for the growth and development of SIPPIO 's channel sales program. Forcum will lead the charge in scaling SIPPIO 's two-tier channel ecosystem, empowering partners to drive recurring revenue by enabling calling, texting, and call center in Microsoft Teams, Webex, and Zoom.
Dawn-Marie Elder continues in her role as Chief Operating Officer, with an expanded remit focused on delivering best-in-class experiences for partners and customers across all touchpoints. In this redefined capacity, Dawn-Marie will be instrumental in scaling internal systems and processes to match SIPPIO 's growth trajectory, ensuring operational excellence as the company continues to expand.
"As SIPPIO continues to grow faster than the market, we 're investing in the people and structure that will take us to the next level," said Adam Cole, CEO of SIPPIO. "Dawn-Marie, Neil, and Steve have been instrumental in our success to date, and their new roles will allow us to deepen our operational excellence, deliver even more value to our partners and customers, and set the stage for exponential scale."
The promotions also reflect SIPPIO 's commitment to cultivating a high-performing channel ecosystem powered by people who thrive in a culture of speed, simplicity, flexibility, and trust.
"Our vision for scaling our presence in the channel is bold," said Steve Forcum, Channel Chief. "We will be assembling a team of Channel Account Managers who will own the partner relationship end to end, from recruiting and enablement to activation and ongoing growth. If you 're passionate about helping partners grow their businesses and want to be part of a company that 's changing how the world communicates, we want to hear from you."
Contact info: sippio@prolificpr.com
SOURCE:SIPPIO
View the original press release on ACCESS Newswire
© 2025 ACCESS Newswire. All Rights Reserved.
