Cineplex is launching 'surprise' movie premieres, but will it help bring audiences back to theatres?
Arts & entertainment2025-11-05
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Cineplex is hoping an element of surprise will get people into seats at a time when movie theatres are short on blockbusters. The theatre chain’s Monday Surprise Premieres, launching Nov. 10, promise an advanced screening of an unreleased movie at a discounted price.
Source: CBC
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