AthleticFreedom Reaches 300-Athlete Milestone in Sales Training Program
SYDNEY, AU / ACCESS Newswire / December 1, 2025 /AthleticFreedom Consulting, a sales training company targeting current and former athletes, announced it has successfully placed its 300th client into online appointment-setting roles since launching operations in 2024.
The company, founded by former professional footballer Leon Johnsson, specializes in training athletes for remote sales positions. According to recent data from the Bureau of Labor Statistics, sales positions remain among the highest-paying entry-level career paths, with median annual wages for appointment setters ranging from 35,000to35,000 to 35,000to65,000 depending on industry and commission structure.
Johnsson, 20, established the venture after his own transition from professional sports to appointment setting. "I was washing dishes for 12 hours a day while trying to maintain my football career, " Johnsson said in company materials. "Once I discovered appointment setting, I quit that job and got my time back to focus on what mattered. "
The program targets athletes aged 20 to 25 primarily in Australia, the United Kingdom and United States. AthleticFreedom reports having worked with 15 professional athletes and placed appointment setters across more than 100 industries. The company claims its trained sales representatives have collectively generated over $10 million in client revenue, though these figures could not be independently verified.
The global appointment setting market is projected to grow at 8.2 percent annually through 2030, according to Grand View Research, as businesses increasingly outsource lead generation functions. However, the Federal Trade Commission has issued warnings about income claims in the gig economy and remote work sectors, advising consumers to carefully evaluate program costs against realistic earning potential.
One of Johnsson 's first clients, professional footballer Wataru Kamijo, reportedly earned $5,400 in his initial month with the program. The company 's business model combines sales training with placement assistance, connecting graduates with businesses seeking appointment setters.
"Athletes bring discipline and competitive drive that translates well to sales, " Johnsson noted. The premise mirrors findings from research published in the Journal of Applied Psychology, which found correlations between athletic experience and certain professional competencies including goal orientation and resilience.
AthleticFreedom operates from the United Arab Emirates but maintains its Australian founding narrative for brand positioning.
Contact:
Leon Johnsson
Founder, AthleticFreedom Consulting
leon@athletic-freedom.com
athletic-freedom.com
SOURCE: AthleticFreedom Consulting
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