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Book Review | Mastercard’s Raja Rajamannar builds a strong case for integrity, ethics in marketing

News2021-02-26
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Book Review | Mastercard’s Raja Rajamannar builds a strong case for integrity, ethics in marketing In his book Quantum Marketing, Rajamannar says ethical behaviour must extend to data collection and analytics. To Quantum CMOs, he says be willing to learn, have a global mindset and stay abreast of the latest developments. 

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