BluE Nexus and Toyota to Strengthen Sales Structure of Electrified Systems to Prepare for Accelerated Adoption of Electrified Vehicles
Toyota City, Japan, Jul 31, 2020 - (JCN Newswire) - BluE Nexus Corporation (BluE Nexus) and Toyota Motor Corporation (Toyota) announced today that they will collaborate to prepare for the accelerated adoption of electrified vehicles by working together to increase their competitiveness in products related to electrification as well as to fortify their sales structure, including their technical support and services, among others, rendered to their customers.
Since its establishment in April 2019, BluE Nexus has been engaged in the development and sales of electric drive modules essential for electrified vehicles and in control calibration services for such modules. Meanwhile, Toyota, applying its strengths as a manufacturer of completed vehicles, has been selling entire vehicle powertrain systems, such as the Toyota Hybrid System, to other companies.
As they look toward the accelerated adoption of electrified vehicles, BluE Nexus and Toyota aim to join forces and use their core competencies, namely Toyota's control calibration technologies for engines, batteries, and other major peripheral components as well as BluE Nexus' well-developed lineup of electric drive modules, to respond to requests from all types of customers around the world.
Additionally, Toyota will provide a new investment contribution, taking a 10 percent stake of BluE Nexus to achieve this goal. Going forward, BluE Nexus and Toyota will work together to establish a sales structure wherein they will be able to mutually apply their core competencies, with BluE Nexus serving as the primary sales contact for electrification systems* and Toyota providing technological support.
BluE Nexus and Toyota intend to strengthen their competitiveness in electrification systems and to contribute to the further adoption of electrified vehicles toward realizing a sustainable society.
*Toyota will remain the sales contact for fuel cell systems.
About Toyota Motor Corporation
Toyota Motor Corporation (TMC) is the global mobility company that introduced the Prius hybrid-electric car in 1997 and the first mass-produced fuel cell sedan, Mirai, in 2014. Headquartered in Toyota City, Japan, Toyota has been making cars since 1937. Today, Toyota proudly employs 370,000 employees in communities around the world. Together, they build around 10 million vehicles per year in 29 countries, from mainstream cars and premium vehicles to mini-vehicles and commercial trucks, and sell them in more than 170 countries under the brands Toyota, Lexus, Daihatsu and Hino. For more information, please visit www.toyota-global.com.
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