Forrester Announces Full Conference Agenda For CX Summit APAC 2024
Forrester Announces Full Conference Agenda For CX Summit APAC 2024 |
[08-May-2024] |
Event will share actionable insights to help CX, digital, and B2C marketing leaders seize the generative AI opportunity IHH Healthcare Singapore to be honored as recipient of Forrester's 2024 Asia Pacific Customer-Obsessed Enterprise Award SYDNEY, May 9, 2024 /PRNewswire/ -- Forrester (Nasdaq: FORR) today announced the full conference agenda for its CX Summit APAC event being held in Sydney, Australia, and digitally on May 28, 2024. Utilizing generative AI (genAI) to improve or personalize customer experience (CX) is a top use case for 42% of AI decision-makers in 2024, yet Forrester predicts that only 30% of firms in Asia Pacific that have more mature IT practices are well positioned to harness genAI's benefits. CX Summit APAC will provide actionable insights and guidance to CX, B2C marketing, and digital leaders to seize the genAI opportunity and deliver differentiated customer experiences. Featuring top Forrester analysts and industry leaders from Beyond Blue, National Australia Bank, and Services Australia, noteworthy sessions on the agenda include:
"Generative AI has the potential to be one of the most transformative technologies of our time," said Dane Anderson, SVP of international research and product at Forrester. "While it's important for business leaders to understand how to leverage this technology to improve business outcomes, they must not overlook the human element. CX Summit APAC will help CX, marketing, and digital leaders learn how they can successfully integrate AI into their business strategy to meet customers' changing needs, now and in the future." This year's Summit will also honor the largest healthcare provider in Singapore, IHH Healthcare Singapore (IHH SG), as the recipient of Forrester's 2024 Asia Pacific Customer-Obsessed Enterprise Award. This award recognizes organizations that are delivering outstanding customer experiences to accelerate business outcomes. IHH SG will be honored for implementing state-of-the art CX practices in healthcare, including everyday gracious gestures (also known as EGGs), rituals, and a staff empowerment fund, into its daily operations to drive customer obsession; establishing an ecosystemwide view of CX to improve the patient experience; and emulating CX standards seen in the hospitality industry for inspiration. In-person attendees will also enjoy facilitated discussions, exclusive 1:1 access to Forrester analysts, and the Executive Leadership Exchange, an exclusive peer networking program targeted at C-level leaders. Resources:
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Company Codes: NASDAQ-NMS:FORR |